Where is the real alternative to Murdoch? We used to have it, before deregulation. "Choice" in the established media is, as almost always since it became a neoliberal mantra, an illusion. No wonder so many newspapers fear for their futures. If they had offered a genuine choice, rather than simply becoming cheap and incompetent imitations of the Murdoch rags, they might have found some sort of niche for themselves. Their fall is their own fault - and the sooner it becomes permanent and irreversible the better. They don't deserve to present themselves as exponents of "choice". Not when they have actively taken it away.